Apr 102013

MODA Spring Grads 2013

April 7, 2013 – Welcome MODA newest graduates to the grid. They took part in a graduation fashion show featuring designers from Mimi’s Choice: GIZZA, SF Design, Countdown, Gabriel, MEB and AlaFolie. These ladies worked hard and we wish them the best of luck in their careers. Graduates are left to right: Karma Saenz in Gabriel, Chloe Vanderbilt in Countdown, Gin Rayna in Gabriel and Paris Greymyst in Gabriel.

Jumpstart your career as a fashion model today and join MODA Modeling School!  New classes start in late June/July 2013. You can apply online at or teleport here to pick up an application. We give you the tools to succeed.

Jul 122011

Recently, has made some changes internally that will effect producers, film crews, actors and even builders. Word got out, as it usually does, to the general public before it was officially announced. The buzz was less than delightful; Any buzz is good buzz though, right?  Anyway, so I’m here to tell you our side of the story. If you want the juicy details you should read Saffia Widdershins’ blog at Prim Perfect.  The story is all there, no fluff or funereal flowers, just the truth and the whole story. If you want to know MODA’s spin on the whole story, just read on.

I write a lot about raising the bar, creating change to challenge ourselves and daring others to do the same. For MODA, it’s always been about MODA making a change because change management is what we’ve become good at, So what happens when someone else makes a change for us?

MODA is a family of our own, with our own unique production challenges and our own internal teams to manage.  MODA is also part of a greater family making us as much “the created” as we are “the creators” of what we do and who we have become. We look to as both parents and Godparents of MODA Fashion Spotlight, and the team that keeps our episodes moving forward each week, so when announced they were making some big changes, we stood for a moment like deer stuck in headlights. We whined a bit and begged for mercy, but then we remembered all the things we’ve wanted to do to our show but couldn’t figure out how to explain them to the film crew, and implement them in a timely manner.  We started talking about how funny Helene is and how hard we laughed when Payton’s top wouldn’t stay on (sorry Payton, we know it wasn’t your fault) or when Yxes and I used to tease each other just before the show and we had to mute ourselves because we couldn’t stop laughing out loud. Because we streamed live from the camera we didn’t know how to share those moments with our viewers.

Losing the ability to stream our show live from the camera was what we believed made us unique, so we were a bit devastated at first. A closer look at the live viewership statistics actually reveals that the live stream audience is much smaller than our fan base who actually returns to view the show after it’s been already been aired. A disappointing reality, in addition to the fact that now EVERYONE is streaming live from the camera now, though not with the same quality, the entertainment value is still out there now, and it’s pretty much everywhere. What we do better than anyone else we know is stand-alone in what we do.  We value the highest quality in production and performance, and we entertain. Now we have this opportunity to expand our skills and knowledge, learn new techniques and use our creative talents to become unique once again, and all we have to do is be our silly selves.

So for the next few episodes of MODA Fashion Spotlight we will be working with a new film crew from and playing with new toys and probably laughing a whole lot more as we bloop and blunder behind the scenes. The show will be the same as always, still on the air at 7:30pm SLT every Monday night but instead of streaming raw film, we are rummaging through our old suggestion box and implementing some exciting ideas for a new look and a fresh feel. This is our chance to show our fans and viewers who we are behind the scenes and in front of the camera. We’re so excited we can hardly wait to see the final cut each week!

A big huge thank you to our parents and family at for giving us so many wonderful opportunities that make us who we are and for guiding us through all the changes we’ve had to endure to get where we are as a team. You’ve helped us build a stronger team and to become better leaders. Making changes always looks impossible at first so sorry for all the whining and poking back at you. We’re just being the children you need us to be experiencing yet another growing pain. You just wait; MODA is going to make you proud parents! If nothing else we know how to make you smile.

May 122011

I had never really considered that MODA would grow the way we have.  We literally started out as just me and a classroom of students. Those students became my partners, and out of sheer love for what we were doing, helped to build MODA Modeling School into a place where people wanted to go to become virtual fashion models.  I was no longer logging in as me being Jujudoll, I was logging in as Jujudoll, and my partners were actually my friends from all over the world.  My first instinct was not so much to manage them, as to act as guidance, adhering to our basic mission while allowing them to create, be creative and grow in any way they wanted to.  They all learned to teach, and they increased their own knowledge in areas that I could not keep up with.  This both benefited our students and strengthened our team at the same time.  There were some very basic management tools being implemented during this early time.

Many people would say that selecting your team carefully is most important, if you possibly can.  I don’t think that team selection gets any better than actually having trained each and every member.  The greatest benefit to training our own team is that we are always on the same page.  We can share and implement new ideas, amend old ones and move forward creatively without  varying from our singular mission.

Aside from team selection, a virtual team leader sees communication as a priority.  There is never a time when typing, or even voice can take the place of reading linguistics.  We rely on tone and gestures when we share an actual space with our team but when we don’t, we have to be willing to ask questions, be available to guide and to laugh when things don’t go as planned.  We have to work a lot harder to communicate who we are and what we hope for in our team.  Notice I said “hope for” and not “expect.”  We can expect all kinds of things but we will get what we propagate from our team.

I think we can all agree on this next item, which is motivation.  In Second Life, most people do what they do because they love to do it. Motivation money is just not there.  I’m not really sure how I was able to motivate my team, to be honest.  I only know that when one person started to burn out, I noticed that I had forgotten to praise, or had been out of communication during a project.  Honestly, money is not our greatest motivator anyway. Positive reinforcement is.  Everyone loves praise.  Sometimes it comes from our students, who suddenly understand a concept that took them weeks to figure out, and because they had a mentor to stand by them patiently, they were grateful.  Sometimes it’s because we were able to work with a disability that no onThere was a turning point a couple yee else could deal with.  MODA leaders are caring and flexible that way and any time they can help, they will do so.  there is no greater reward for that than “thank you.”

We were at least a couple years into this project when I realized I no longer really knew who I was working with. MODA had grown from the original partnership to over 30 people. I knew who they were but had not taken the time to find out what they were actually doing for us.  I would come to meetings, help with shows, model if needed, contribute to graphic design or even post blogs, but I realized I was only doing work, and lots of it.  So was everyone else, but somehow, they all had time to play and explore other virtual communities.  The partners and I met with each team member, regardless of their role, and asked questions, solicited candid feedback and made them understand just how important they are to us.  That was the most important thing we could have done because once I knew who I had on my team again, I was able to better appreciate everyone for who they are, not just what they do.

The dedication that MODA had and still has for keeping our mission, for helping others, for being great, not just good role models, and for continuing to build our team is due to the efforts of us all, not just Jujudoll. We have grown but not changed, and the management tools implemented in the beginning, by me, are being implemented still to this day by my active partners and the leaders who have taken over our daily roles.



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Mar 032011

Jujudoll is my avatar, or I am her avatar, whichever makes you feel more comfortable.  Jujudoll, or Juju, has been an active member of Second Life for almost five years now, and until recently considered MODA to be a second full time job.  In a good way, of course, as MODA is my creation, my own brainchild, and even still something that I love very much.  MODA isn’t just mine, however, I have a lot of help, and I mean a LOT.  MODA is a team of vary motivated people who love what we stand for, who we help and what we do every day.  I’ve stated on the other pages of this blog just what MODA does, and why we do it. I’ve even given a brief history of who we are and how we got started.  What I have not done is reveal who I am, so here you go: This is me, Julie Berry, Juju’s creator and founder of MODA. I am here to share with you some of the more more or less tedious aspects of managing a virtual team in order that someone might read this and understand that it really is a lot more than just typing and texting.  Managing any team is a difficult job, but when it comes to working with avatars, it’s a who new game.  I would also like to share some of my experiences with MODA, our teams and some stories along the way that might add some transparency to our teams and our efforts.  PR is not one of my strengths so I will write stories instead.

Apr 212010

Fantasy Faire 2010 is a 9-sim event featuring everything “fantasy” that Second Life can possibly imagine. From Vampire, to Fairy, to the beautiful mermaids, there seems to be a bit of something for every imaginable, or unimaginable lifestyle. As fundraisers go, Fantasy Faire is the most fantastic!

I went there specifically to visit the Mer Market sim, which is sponsored by Opal Lei of Mer Betta.  Yes, Opal is one of Spotlight’s most talented models, but she is also the creator of the most beautiful and original Mertails!   Mer Betta recently announced its “Series 5 tails” will be exclusive to this event until April 23rd, when it ends. Opal also created a beautiful tail just for Fantasy Faire 2010.

In addition to Mertails, Mer Betta is focusing on clothing for mermaid lovers.  Her Merkini and Bettakini sets are being released for the first time at Fantasy Faire 2010, and I had the pleasure of wearing one tonight.

I was looking for the perfect place to take a picture, which is not easy here.  This sim is full of beautiful backdrops. I was not having any success getting close to the mermaid statues  so I tried posing with the pelicans near the pond. After several attempts to balance on the rocks while focusing, I just could not seem to sit still.  i just needed to get in a little closer… adjust the lighting… move the prims aournd…

I was adjusting a pose when suddenly I looked around and saw only darkness. Once the haze lifted, I realized I had fallen into the pond and it was deeper than I thought! It was a store in a sea garden with jellyfish and sea horses frolicking in undersea flowerbeds lit by the reflecting moonlight. I forgot all about the mermaid statues and did my posing right here.

I am wearing the Mer Betta Merkini with the sculpted sarong option. This outfit comes with several layer options as well to make it more versatile than the average bikini. The colors and prims are modifiable, which I love! And to make it even better, this outfit is part of Mer Betta’s Relay For Life series.  This outfit is generously packaged with the Conch and Leather Bracelet and Armband set.

Please visit Fantasy Faire 2010 while you still can and be sure to have a look at Mer Betta.


I’ll see you there!

~ Juju ~