May 122011

I had never really considered that MODA would grow the way we have.  We literally started out as just me and a classroom of students. Those students became my partners, and out of sheer love for what we were doing, helped to build MODA Modeling School into a place where people wanted to go to become virtual fashion models.  I was no longer logging in as me being Jujudoll, I was logging in as Jujudoll, and my partners were actually my friends from all over the world.  My first instinct was not so much to manage them, as to act as guidance, adhering to our basic mission while allowing them to create, be creative and grow in any way they wanted to.  They all learned to teach, and they increased their own knowledge in areas that I could not keep up with.  This both benefited our students and strengthened our team at the same time.  There were some very basic management tools being implemented during this early time.

Many people would say that selecting your team carefully is most important, if you possibly can.  I don’t think that team selection gets any better than actually having trained each and every member.  The greatest benefit to training our own team is that we are always on the same page.  We can share and implement new ideas, amend old ones and move forward creatively without  varying from our singular mission.

Aside from team selection, a virtual team leader sees communication as a priority.  There is never a time when typing, or even voice can take the place of reading linguistics.  We rely on tone and gestures when we share an actual space with our team but when we don’t, we have to be willing to ask questions, be available to guide and to laugh when things don’t go as planned.  We have to work a lot harder to communicate who we are and what we hope for in our team.  Notice I said “hope for” and not “expect.”  We can expect all kinds of things but we will get what we propagate from our team.

I think we can all agree on this next item, which is motivation.  In Second Life, most people do what they do because they love to do it. Motivation money is just not there.  I’m not really sure how I was able to motivate my team, to be honest.  I only know that when one person started to burn out, I noticed that I had forgotten to praise, or had been out of communication during a project.  Honestly, money is not our greatest motivator anyway. Positive reinforcement is.  Everyone loves praise.  Sometimes it comes from our students, who suddenly understand a concept that took them weeks to figure out, and because they had a mentor to stand by them patiently, they were grateful.  Sometimes it’s because we were able to work with a disability that no onThere was a turning point a couple yee else could deal with.  MODA leaders are caring and flexible that way and any time they can help, they will do so.  there is no greater reward for that than “thank you.”

We were at least a couple years into this project when I realized I no longer really knew who I was working with. MODA had grown from the original partnership to over 30 people. I knew who they were but had not taken the time to find out what they were actually doing for us.  I would come to meetings, help with shows, model if needed, contribute to graphic design or even post blogs, but I realized I was only doing work, and lots of it.  So was everyone else, but somehow, they all had time to play and explore other virtual communities.  The partners and I met with each team member, regardless of their role, and asked questions, solicited candid feedback and made them understand just how important they are to us.  That was the most important thing we could have done because once I knew who I had on my team again, I was able to better appreciate everyone for who they are, not just what they do.

The dedication that MODA had and still has for keeping our mission, for helping others, for being great, not just good role models, and for continuing to build our team is due to the efforts of us all, not just Jujudoll. We have grown but not changed, and the management tools implemented in the beginning, by me, are being implemented still to this day by my active partners and the leaders who have taken over our daily roles.


May 112011

Lovecat Thei enjoys creating different looks, from goth to punk, club looks to fantasy, neko and silks. She has expanded into neko skins, complete avatars, hair, mens clothing and even a small children’s section in her store, at LoveCats Store and Mall.

Watch now as the MODA Spotlight models adorn themselves with some of the loveliest rave-wear, silks and Neko gear as they turn the Spotlight runway into a very sexy catwalk.

You can see more of LoveCats by visiting the LoveCats Store and Mall in Second Life, and to find out what’s going on behind the scenes, have a look at the LoveCats website.

Designers: To play this episode on your website, right-click on the player > copy embed code to clipboard. To play this episode in your store, get the URL here.

May 062011

Eshi Otawara, originally renowned for successfully producing the most expensive fashion item ever to auction in virtual worlds, reveals to us a very human aspect of her mysteriously artistic persona as she joins with Harlee Lane to help unfold some of untold stories behind her dramatically edgy designs.

Without question, each of these couture items is a work of art in motion, and the Spotlight team is proud to present them to you in high fashion style.


“I’m not shy to use color” says Eshi Otawara. That’s right, and for Eshi, even black is a color.

To find out more about this talented artist, please visit her website at You can visit her store in Second Life to purchase your own collection of Eshi Otawara’s very original couture collection.


Designers: To play this episode on your website, right-click on the player > copy embed code to clipboard. To play this episode in your store, get the URL here.

Apr 132011

HEADLINE: MODA Models Wear Wings! Yes, they do, and they did it in style at this beautiful stage setting created by the MODA Spotlight creative team. This is a show you will certainly enjoy!

Designers: To play this episode on your website, right-click on the player > copy embed code to clipboard. To play this episode in your store, get the URL here.

Apr 062011

Yuli Orman opened her first retail store in 2007 and has been growing steadily since as an established fashion designer. Yuli’s lines range from haute couture to dance wear and street clothing. In addition, you will find some rather unique and very well designed shoes and accessories in her store.

Who doesn’t need a new high-end, trendy velour track suit with a scripted hoodie, right? And you really can’t miss the Divine Bad Girl outfit – yummmm!

You can learn more about Yuli by visiting her website at


Designers: To play this episode on your website, right-click on the player > copy embed code to clipboard. To play this episode in your store, get the URL here.